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Poster presentation:
Rising to the challenge of increased stop smoking targets
Katherine Galt

Abstract
Newcastle and North Tyneside Stop SMoking Service covers Newcastle and North Tyneside Primary Care Trusts (PCTs) serving a population of about 460,000, where smoking prevalence is among the highest in England. The Stop Smoking Service has consistently met increasing nationally agreed targets since 1999, when it was set up. In 2005, greatly enhanced local targets were put in place, to further address inequalities in health, reduce smoking prevalence and improve health in the population. This presented the challenge of increasing stop smoking activity within existing resources. A range of initiatives was discussed and planned to meet this chalenge. Emphasis has been placed on partnership working in primary care, workplace, comunity and local authority settings. This had led to an increase of professional disciplines undergoing stop smoking training.
The presentation will describe the diverse range of initiatives that have attracted increased numbers of smokers into the service, including partnership work with SureStart, drop-in clinics, out of hours provision, and the setting up of a stop smoking adviser "bank".

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Biographies

Jen Anderson is a stop smoking adviser for Newcastle and North Tyneside Stop Smoking Service. She has worked for the service since 2003, and has a role working with pregnant women, their partners and families. Previously, Jen was a community midwife in Newcastle's East End for 27 years.

Katherine Galt is a stop smoking adviser for Newcastle and North Tyneside Stop Smoking Service with a remit for families with young children. Previously she has worked as a nurse in both hospital and community settings.

Trish Smith is a stop smoking adviser with Newcastle and North Tyneside Stop Smoking Service, with a remit for community and workplace. She has a long-term interest in smoking cessation and was involved in setting up the service. Previously Trish has held many nursing roles, and more recently managed the Healthy Hearts Project in North Tyneside.

 Anne Beattie works as a stop smoking adviser for Newcastle and North Tyneside Stop Smoking Service with a remit for community and workplace. Before this role, she has worked widely in health promotion on a variety of young people's programmes, including healthy schools, sexual health and mental health.

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Author 1: Katherine Galt
Specialist Stop Smoking Adviser
Arthur's Hill Clinic
Douglas Terrace
Newcastle-upon-Tyne
NE4 6BT

Author 2: Jen Anderson
Author 3: Trish Smith
Author 4: Anne Beattie

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