Operation Smoke Storm - lets infiltrate the tobacco industry!
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Author(s)
Toby Fairs-Billam and Tomasz Letniowski
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| Presenter(s) |
Tomasz Letniowski Project Manager, Live Well UK, London |
Toby Fairs-Billam Head of Kick It, Live Well UK, London |
Abstract We would like to take UKNSCC delegates on a secret undercover mission using Operation Smoke Storm. This is an online, interactive secret-agent role play which has the power to create a lifesaving shift in young people’s attitudes towards smoking and the tobacco industry, for a lifetime without smoking. Delegates will be able to trial the first of Operation Smoke Storm’s three 50 minute sessions, giving them firsthand experience of the power of this interactive resource which moves its audience beyond a state of passive listening to one of enthusiastic participation.
Proposed structure:
1. Introduction (10 minutes)
2. Operation Smoke Storm resource (50 minutes)
3. Feedback and discussion on other tools on the market (10 minutes)
4. Summary and conclusion (5 minutes)
Operation Smoke Storm was developed from funding by the Department of Health by experienced Stop Smoking Service professionals.
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Presenter biography Tomasz Letniowski is Project Manager for Lockin Learning, which is a subsidiary of Live Well UK Ltd. He is responsible for managing the implementation of Operation Smoke Storm project nationwide. Tomasz has been involved in the project from its initial inception, through to its creation and subsequent roll out in schools, PCTs and Local Authorities throughout the UK.
Toby is the Head of Kick It, Hammersmith and Fulham’s Stop Smoking Service. In addition to having oversight of the adult smoking cessation service Toby manages Kick It’s smoking prevention programme, Kick Butt and was also responsible for the creation of Operation Smoke Storm.
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Source of funding: Resource development was fully funded by the Department of Health
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