Joy Boyes Behaviour Change Intervention Officer, NHS Dudley
Encourage smokers to use NRT whilst in hospital and use the DSSS once discharged.
Encourage doctors and nurses to refer patients to the Hospital Service.
Encourage staff to stop smoking.
Recruited two smoking cessation specialists to work exclusively within the hospital, who were able to:
Build- up a relationship with ward staff and engage them in the programme.
Raise awareness of the service to all staff and consultants.
Have access to patients as soon as they were admitted.
Give patients NRT via a PGD.
Book patients an appointment with the DSSS on discharge.
Offer a stop smoking service to staff.
The service was totally rebranded and launched to patients, visitors and staff with marketing collateral specifically produced for each.
An increase in referrals by staff.
An increase in patients attending the DSSS upon discharge.
An increase in staff quitting.
The service fully embraced by hospital staff.
The specialist advisors, who have been well received by hospital staff, have been extremely successful in raising awareness of the service. In return this initiative has proved to be highly successful in encouraging smokers to use NRT whilst in hospital and also seek help from the DSSS on discharge.
Smoking Cessation Specialist based within secondary care. Over the last 12 months Nicky, together with her colleague Rachel, has helped develop a smoking cessation service within the Dudley Group of Hospitals for all patients and staff as part of the Dudley Stop Smoking Service.
Nicky has worked in public health and health improvement in England and Northern Ireland for 14 years and for the last 12 years has specialised in tobacco control and smoking cessation.
Smoking Cessation Specialist based within secondary care. Over the last 12 months Rachel, together with her colleague Nicky, has helped develop a smoking cessation service within the Dudley Group of Hospitals for all patients and staff as part of the Dudley Stop Smoking Service.
Rachel has 16 years of NHS experience and trained and worked as a staff nurse and district nurse before becoming a stop smoking nurse specialist in 2005.
Source of funding: This project was funded mainly from the Dudley Stop Smoking Service budget. However, the marketing collateral was part funded by Pfizer.
Declaration of interest: This project was supported by Pfizer, who contributed towards the cost of the marketing collateral, as we used a branding concept designed by them.