Collaborative PCT’s Smoking in Pregnancy Awareness Project
The dangers of smoking during pregnancy are well established. Evidence shows there is an association with an increased risk of miscarriage, stillbirth and low birth weight.
A collaborative group of PCT’s across the East of England, with assistance from the Tobacco Control Collaborating Centre, carried out research with health care professionals and held focus groups with pregnant women from ‘hard to reach groups’ to discover how existing stop smoking messages are received by this target audience.
Using this information a series of new materials have been developed which are designed to encourage and support pregnant women not to smoke and help them to remain smokefree following the birth of their child. The materials will assist healthcare professionals to engage more easily and support these women more effectively.
An awareness campaign will be rolled out across the region with local launches and promotional activities, focusing on locations identified as lying within the deprived neighbourhoods to assist in engaging with the hard to reach audiences.
The presentation will give an overview of the results of the research, the feedback from the focus groups and will showcase the new materials.
Andy Trohear is a Specialist Pregnancy Stop Smoking Advisor, East Coast Community Healthcare CIC, NHS.
Lead stop smoking in pregnancy trained with Jennifer Percival and Hilary Wareing. Full NCSCT certification, diploma in smoking cessation, attended tackling smoking in pregnancy, Royal College Paediatrics’. Lead for smoking in pregnancy project, East of England.
Hilary Wareing is Director of the Tobacco Control Collaborating Centre. Her work includes smoking in pregnancy initiatives. Hilary is a member of the Public Health Programme Development Group for the NICE guidance smoking cessation in secondary care.
Sulaiman Amedabadi is a Senior Account Manager with Gingernut Creative Design Agency .
Source of funding: Eleven PCT from the East of England