Lessons from quit4u: combining support, pharmacotherapy and financial incentives to support smoking cessation
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Author(s)
Amanda Amos, Marjon van der Pol and Rachel Ormston
Presenter(s)
Professor Amanda Amos Professor of Health Promotion, Centre for Population Health Sciences, University of Edinburgh and UKCTCS
Dr Marjon van der Pol Programme Director for the Behaviour, Health and Health Systems Programme (BHHS), Health Economics Research Unit, University of Aberdeen
Biography
Marjon van der Pol is a Reader in the Health Economics Research Unit (HERU) at the University of Aberdeen. She is the Director for the Behaviour, Health and Health Systems Programme at HERU. Marjon's research uses insights from behavioural economics to improve our understanding of health behaviours including smoking. The focus of her research is on the role of time and risk preferences. Marjon also conducts research into the cost-effectiveness of health interventions including smoking cessation and dental care. Marjon is a member of the NICE programme development group on tobacco harm reduction.
Amanda Amos is Professor of Health Promotion at the Centre for Population Health Sciences at the University of Edinburgh. She has been teaching and researching health promotion for over 25 years. Her main area of research is smoking and tobacco control. Her current research includes evaluating interventions on smoking in the home and smoking cessation, reducing inequalities and smoking, and investigating young people's sources of cigarettes. Amanda is a member of the UK Centre for Tobacco Control Studies, the Scottish Ministerial Working Group on Tobacco Control and the Board of the International Network of Women Against Tobacco (Europe).
