Getting smokers to try again: Successful client re-engagement using personalised mailing in Staffordshire
| Author(s)
Julia Moore and Sanden Bassi
| | Presenter(s) |
Julia Moore Stop Smoking Co-ordinator, Time to Quit Stop Smoking Service, Cannock |
Sanden Bassi Stop Smoking Support Worker, Time to Quit Stop Smoking Service, Cannock | Abstract Prior to 2010 Time to Quit was the sole provider of Stop Smoking Services in South Staffordshire. Following the introduction of a Payment by Results model with additional service providers, Time to Quit undertook a three year programme designed to re-engage with previous service users, and local GP registered smokers.
At the time, only 5% of smokers attempting to quit used local Stop Smoking Services.
2010/11: 3,500 previous lost to follow-up clients were targeted over three phases via personalised mailing. 1,750 of the clients were additionally contacted by telephone. 101 clients (2.9%) accessed the service. 89.1% were as the result of the telephone contact.
2011/12: This campaign was designed to target successful 4-week quitters (1,566) that had relapsed prior to week 12. Personalised invites to locally organised health events and telephone calls (where possible) were used. 82 (5.2%) of targeted clients accessed the service. 50% of those accessing the service were as a result of the telephone contact.2012/13: Local GP registered smokers were targeted with support from local practices. Evaluation is ongoing and will be reported at UKNSCC.
Summary: Personalised, flexible targeted approaches re-engage clients with Stop Smoking Services. Time to Quit continue to invest and refine their personalised and flexible targeting methods to build on the success of this approach.
| Presenter biography Julia Moore: Julia has worked for Time to Quit* since 2007, initially as a Stop Smoking Support Worker. In 2009, Julia took the role of Stop Smoking Co-ordinator, and as part of this role, leads for Time to Quit on the marketing and promotion of the service.
Sanden Bassi: Sanden joined Time to Quit in 2009 as a Stop Smoking Support worker. Sanden delivers stop smoking clinics and mentors other Time to Quit advisors. Additionally, Sanden supports Julia's work in marketing and promotion.
*Time to Quit is part of the Staffordshire & Stoke-on-Trent Partnership NHS Trust.
| Source of funding: None
| Declaration of interest: None
| | |
|
