Risk of shisha - Campaign
| Author(s)
Leena Sankla
| | Presenter(s) |
Leena Sankla Director of Public Health Services, Solutions 4 Health Ltd, Reading | Abstract Throughout England, smoking the water pipe shisha has become a trendy pursuit for the young. It is usually shared between friends and is seen to be an enjoyable and relaxing experience. However, many are unaware of the amount of smoke inhaled during a typical one-hour shisha session. This campaign based on a simple, but powerful message ‘Are you a 100-a-day smoker’ was launched across Berkshire, Buckinghamshire, Cumbria, West Midlands, South London and Portsmouth.
The purpose of this poster presentation is to share the outcomes of the campaign, the tremendous buy in from multiple stake-holders and the highly visual impact the poster had with service users.
| Presenter biography Leena Sankla is a Public Health consultant and has overall responsibility for a number smoking cessation and chronic disease self-management projects, being rolled out across England that are commissioned by PCT’s. Her particular expertise is in reaching hard to reach groups, specifically Black Minority & Ethnic (BME) groups, socially deprived groups and routine and manual workers. She has a long-standing knowledge of smoking and tobacco control, including shisha use and tobacco chewing and delivers these courses to healthcare professionals.
She has worked closely with Tata Memorial Hospital, Mumbai and is a Master Trainer on Chronic Disease Self Management & Diabetes Self Management from Stanford University.
| Source of funding: Solutions 4 Health
| Declaration of interest: None
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