Operation Smoke Storm - lets infiltrate the tobacco industry!
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Author(s)
Toby Fairs-Billam and Tomasz Letniowski
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| Presenter(s) |
Tomasz Letniowski Project Manager, Live Well UK, London |
Abstract We would like to take UKNSCC delegates on a secret undercover mission using Operation Smoke Storm. This is an online, interactive secret-agent role play which has the power to create a lifesaving shift in young people’s attitudes towards smoking and the tobacco industry, for a lifetime without smoking. Delegates will be able to trial the first of Operation Smoke Storm’s three 50 minute sessions. They will be required to attend a fictional tobacco company’s annual recruitment day posing as job interview candidates. They will get hired after gathering sensitive company secrets and learning some of its unethical practices.
Our presentation would give UKNSCC delegates first-hand experience of the power of this interactive and engaging resource which moves its audience beyond a state of passive listening to one of enthusiastic participation.
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Presenter biography Tomasz Letniowski is Project Manager for Operation Smoke Storm, which is part of Live Well UK. He is responsible for managing the nationwide implementation of Operation Smoke Storm project. Tomasz has been involved in the project from its initial inception, through to its creation and subsequent roll out in schools, PCTs and Local Authorities throughout the UK.
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Source of funding: Resource development was fully funded by the Department of Health
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Declaration of interest: Operation Smoke Storm is a commercial resource that can be purchased by services
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