What smokers say when you ask them what they're really thinking - feedback from a smokers' panel
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Author(s)
Professor Linda Bauld
Presenter(s)
Professor Linda Bauld Professor of Socio-Management, School of Management, University of Stirling
Biography
Linda Bauld is a Professor in the School of Management at the University of Stirling and the UK Centre for Tobacco Control Studies. Her research involves the evaluation of complex interventions to improve health, most notably smoking cessation and tobacco control interventions. She conducted the first study of NHS stop smoking services when they were established in 1999 and since then her research, evidence reviews and policy work have continued to inform their development.
Linda is a member of a number of public health advisory and funding committees in England and Scotland. Most recently she has been appointed to chair the NICE programme development group on tobacco harm reduction that will meet for a two year period from September 2011.
