Targeting hand rolling tobacco smokers – ‘Wise-Up to Roll-Ups’ - the first campaign of its kind
Author(s)
Kate Knight, Melissa Cullum and Kate Barrett
Presenter(s)
Kate Knight Head of Social Marketing & Communications, Smokefree South West, Bristol
Melissa Cullum Campaigns and Communications Manager, Smokefree South West, Bristol
Biography
Kate Knight has 10 years experience working at a senior level at both the Department of Health and NHS. Last year, Kate became Head of Social Marketing and Communications at Smokefree South West and recently led the development of their Smokefree Homes and hand rolling tobacco campaigns.
Melissa Cullum has a decade of experience working in various communication roles in both the private and public sector. In her current role Melissa is responsible for delivering high profile tobacco control multi-media campaigns such as illegal tobacco and encouraging people to quit with the NHS Stop Smoking Service.
