UKNSCC - UK National Smoking Cessation Conference

2011 Archive Presentation

Strengthening positive attitudes and behaviour around not smoking ‘A Social Norms Approach’

Presenter(s)

Scott Crosby Regional Social Marketing Manager, Smokefree Yorkshire and Humber

Diane Bell Communications Manager, Department Of Health

Biography

Scott Crosby, Regional Social Marketing, Communications and Media Manager Smokefree Yorkshire and the Humber.

Scott coordinates the implementation of the Yorkshire and the Humber Tobacco Control Programme – A Social Norms Approach.

He has worked in the field of Tobacco Control since 2004 for the Department Of Health and the NHS.

Prior to his work in the health field Scott worked as Marketing Manager for a number of Plc organisations in the private sector.