2016 Conference
    Home
    • 2016 Conference
      • Programme
      • Presentations A-Z
      • Posters A-Z
      • Delegate list
      • Venue
      • Exhibition
    • 2015 Archive
      • Programme
      • Presentations A-Z
      • Posters A-Z
      • Delegate list
      • Venue
      • Exhibition
    • 2014 Archive
      • Programme
      • Presentations A-Z
      • Posters A-Z
      • Delegate list
      • Venue
      • Exhibition
    • 2013 Archive
      • Programme
      • Presentations A-Z
      • Posters A-Z
      • Delegate list
      • Venue
      • Exhibition
    • 2012 Archive
      • Programme
      • Presentations A-Z
      • Posters A-Z
      • Delegate list
      • Venue
      • Accommodation
      • Exhibition
      • Photos
    • 2011 Archive
      • Programme
      • Presentations A-Z
      • Posters A-Z
      • Delegate list
      • Venue
      • Exhibition
      • Photos
    • Archive 2005 - 2010
        About us
        2011 Archive Presentation
        AbstractAudio & slidesBiography
        Operation Smoke Storm

         
         
         
        Update RequiredTo play the media you will need to either update your browser to a recent version or update your Flash plugin.
        Author(s)

        Toby Fairs-Billam

        Presenter(s)

        Toby Fairs-Billam  Smoking Prevention Manager, Live Well UK - Kick It Stop Smoking Service, London

        Abstract

        Young people have good reason to be outraged by the behaviour of the tobacco industry!  Once they become hooked as lifelong consumers they’re simply treated as a disposable commodity; exploited right up until the time they either quit or die from their habit.  

        ‘Operation Smoke Storm’ is a new, innovative online tool for teachers, which endeavours to expose this dark side of the tobacco industry by engaging students in an interactive secret-agent role play. During 3 separate 50 min sessions students are required to blow the lid of this unscrupulous industry by combining devious brain power with undercover sleuth. Their mission is to infiltrate a fictional tobacco company, ‘R.I.Payne Tobacco’ by posing as job interview candidates. After gathering sensitive company secrets, students then report back to their fellow agents on R.I.Payne’s dangerous products and unethical business practices. All smoking related facts are delivered via an online fusion of short films and group games, meaning that teachers require no prior knowledge of the subject. All teachers simply have to do is follow the notes provided and click on the mouse when prompted. What’s more....for all London schools – it’s absolutely FREE!

        Source of funding: Kick It Stop Smoking Service is fully funded by the Hammersmith and Fulham PCT. Operation Smoke Storm was commissioned and fully funded by NHS London (Department of Health).

        Declaration of interest: I am unaware of any potential conflict of interest associated with the above presentation.

         
        Abstract
        Join our mailing list