Tailoring Stop Smoking Service towards the needs of BME groups – Polish case study
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Author(s)
Simon Nadolski
Presenter(s)
Simon Nadolski Service Development Manager, Kick It Stop Smoking Service, London
Abstract
Targeting priority groups lays at the core of our activity at Kick It Stop Smoking Service in Hammersmith & Fulham. Working with BME groups has been very rewarding, as the smoking rates are often higher than that of the general population, and the groups are very responsive when approached appropriately.
The Polish community is among the largest minority groups identified in Hammersmith and Fulham. In 2009 plans and pilots began for a service tailored towards this group. Initially it featured one to one consultations, later on progressively enriched by a group, community involvement, and innovative marketing initiatives. The model has proven to be very successful measured not only by numbers of quitters, but also in terms of value for money. It has exceeded expectations, while being delivered on a thin budget.
Practice and learning has been disseminated to neighbouring boroughs; Ealing SSS rolled out a similar initiative establishing a community clinic in a Polish café. In Hammersmith & Fulham we are beginning to apply the model towards other BME groups. The presentation is intended to serve as an overview of what we have done with H&F’s Polish smokers, focusing in particular on crucial marketing aspects which are hard to find in other publications on this subject known to the author.
Source of funding: Kick It Stop Smoking Service is funded by the PCT H&F.
