Evaluating the impact of point of sale legislation in England, Scotland and Ireland: Opportunities and challenges
Author(s)
Prof Sally Haw and Prof Ann McNeill on behalf of the DISPLAY Research Team and UKCTCS.
Presenter(s)
Professor Ann McNeill Professor in Health Policy and Promotion, Faculty of Medicine & Health Sciences, University of Nottingham and UKCTCS
Tessa Langley Research Associate, UK Centre for Tobacco Control Studies, University of Nottingham
Dionysios Spanopoulos UKCTCS and University of Nottingham
Douglas Eadie Institute for Social Marketing, University of Stirling
Professor Amanda Amos Professor of Health Promotion, Centre for Population Health Sciences, University of Edinburgh and UKCTCS
Abstract
Chairs: Professor Sally Haw, University of Stirling
Professor Ann McNeill, UKCTCS and University of Nottingham
In this breakfast session we will present new data on the impact of the POS in Ireland and England and outline the plans for the comprehensive evaluation of the Scottish legislation.
Session outline:
1. Introductory comments - England and Ireland point of sale laws
Professor Ann McNeill, UKCTCS and University of Nottingham
2. The Irish Point of Sale Ban – Two Years On
Dr Tessa Langley, UKCTCS and University of Nottingham
3. Point of sale tobacco displays and adolescent smoking behaviour: The results from a cross-sectional study in England
Dionysios Spanopoulos, UKCTCS and University of Nottingham
4. Introductory comments - Scottish Point of Sale Law and the DISPLAY Study
Professor Sally Haw, University of Stirling
5. Determining the Impact of Smoking Point of sale Legislation Among Youth (DISPLAY) Study
Douglas Eadie, University of Stirling,
Amanda Amos, UKCTCS and University of Stirling
Following an EU directive, member states were required to enact legislation that banned tobacco advertising on billboards, cinemas and in print media: direct mail and on-pack promotions; brand sharing; and international tobacco sponsorship. After 2005, point of sale (POS) advertising in tobacco retail outlets was one of the few remaining ways, through which the tobacco industry could legitimately promote their products in the EU. However, there are now a growing number of jurisdictions (both within and outwith the EU), including Ireland, Iceland, Thailand, some provinces and territories in Canada and most recently England, that have banned POS tobacco advertising.
Evidence on the impact of tobacco advertising and marketing suggests that POS legislation is likely to have a considerable impact on adolescent smoking intentions, initiation into smoking and perceived and actual youth smoking prevalence, but few studies have been conducted to test this. POS Legislation was implemented in Ireland in July 2009; in April 2012 in England and will be implemented in Scotland in 2013.
Source of funding: None
Declaration of interest: Research to be presented is/was funded by Office of Tobacco Control, Ireland; Cancer Research Uk; Irish Cancer Society,
ASH New Zealand, and the National Institute for Health Research (NIHR) Public Health Research Programme.
