Quit 51 Stop Smoking Service was awarded the pregnancy stop smoking service in Telford and Wrekin in April 2014. Telford and Wrekin has a high rate of women who smoke in pregnancy and smoking at time of delivery (SATOD) had not significantly decreased for a number of years. On evaluation of previous service provision, Quit 51 identified a number of adjustments which needed to be made to reduce the number of women SATOD. Quit 51 set out to create a service which;
1. Engaged women as early as possible in their pregnancy
2. Provided intensive behavioural support combining CBT / MI principles along with information surrounding the dangers of smoking in
pregnancy
4. Created an ‘Opt out’ system whereby women who are identified as smoking are automatically referred into our service
5. Increased knowledge of the service to other healthcare professionals and develop / enhance referral pathways into the service
through such professionals
6. Encouraged partners of pregnant women who smoke to quit
This presentation will detail the processes involved in creating this service and the impact this service provision has had on quit rates in Telford and Wrekin. It will also detail the care pathway patients go through.
