2016 Conference
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    • Archive 2005 - 2010
        About us
        2015 Archive Presentation
        AbstractBiography
        The smoking cessation in pregnancy challenge group: Working to improve communication

        Author(s)

        Linda Bauld, Beckie Lang and Hilary Wareing

        Presenter(s)

        Beckie Lang  Health and Research Manager, Tommy's, London

        Hilary Wareing  Director, Tobacco Control Collaborating Centre, Warwick

        Abstract

        The Tobacco Control Plan for England (2011) set out a national ambition to reduce smoking as recorded at time of delivery.  It was recognised that if rates continued to fall at levels seen over the previous six years this ambition would not be achieved.

        In 2012 we were challenged by the public health minister to identify ways to make further progress in this area.  A range of professionals collaborated to explore these issues and develop a series of recommendations outlined in the report ‘Smoking Cessation in Pregnancy – a call to action’.

        Subsequent action has been driven by the ‘Communication with Women Working Group’, which aims to increase and improve appropriate messaging both between health professionals and with the public.

        Current activity includes:

        • Developing a referenced and evidence-based key message resource
        • Improving awareness and implications of  the dangers of exposure to carbon monoxide
        • A mapping exercise of research studies and innovative initiatives
        • Supporting the recruitment of pregnant smokers into a pilot of the Smokefree Baby app.
        • An annual conference for key stakeholders to review progress

        This session will provide an opportunity to hear about the work programme and to discuss how the Group can support your practice in the future.



        Source of funding: Public Health England

        Declaration of interest: None

         
        Abstract
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