Joanne Pullen Founding Director, ActivMob, St Austell
Abstract
The current pathway for supporting pregnant smokers is not meeting the needs of some of the youngest and most vulnerable women as evidenced by the low rate of uptake of Stop Smoking Services and the high rate of young women who smoke throughout their pregnancy.
This session will discuss the emerging evidence from two insight-driven projects which intend to develop asset-based approaches which encourage and enable young women aged between 16 and 24 to have pregnancies that are free from tobacco use.
There will be an opportunity to gain an insight into:
• their experiences of being pregnant and of smoking during pregnancy,
• the real barriers to quitting
• what or who they would turn to if they wanted support and how they want to quit,
• their expectations of health professionals, and
• what information they want, how and from whom.
This will then lead to a discussion about how these insights may impact on the commissioning and provision of support for young women.
The projects have been funded by Tommy’s (DH Innovation Fund) and Warwickshire County Council. The organisations supporting them are the Tobacco Control Collaborating Centre, Activmob and Brilliant Futures.
Source of funding: DH Innovation Fund, Warwickshire County Council
