Andy Lloyd is Head of Media and Communications at Fresh, a small team which has built an international reputation with recognition from the World Health Organisation, national charities, the Chief Medical Officer, Public Health England, the NHS Leadership Academy, the Irish Cancer Society, and highlighted in two government strategies for its work in reducing smoking in the North East. His work includes all aspects of public and partner facing communications, including award winning PR and advertising campaigns, and building support for changes in the law. He is a former journalist, has worked for the NHS and local government, and is a member of the Chartered Institute of Marketing.
Martyn Willmore is Performance Improvement Delivery Manager at Fresh, the North East tobacco control office. After graduating from Royal Holloway, University of London in 1995, Martyn worked for the NHS Business Services Authority as Senior Service Improvement Manager. From there he moved to West Midlands Strategic Health Authority as their Performance Manager, before joining Fresh in August 2008. Martyn`s primary role is working with NHS/Local Authority partners to ensure the continued delivery of world-class stop smoking support to the North East population. He also chairs the North East Network of Tobacco Control Alliances. Martyn has managed the implementation of the babyClear programme since 2012.
